DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.
The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.
DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.
"We are very excited to bring the DNA family of brands to Burton—a company that we truly respect," says Chris Carter, Chief Executive Officer for DNA Distribution. "Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton's strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex."
"Through surfing and snowboarding we have learned that hardgoods are the foundation of all boardsports, and with the addition of DNA to our family, we are on our way to delivering skaters what they want and expect," says Jake Burton, Founder and Chairman of Burton. "As with Al Merrick and the crew at Channel Islands, the relationship with Chris, Mike and Joe at DNA has been a natural fit right from the start. Everyone around here is committed to growing Burton into a true boardsports company, so I am confident that we can provide a home where DNA and their team of skaters can build upon what they have already excelled at in the skate industry."
"We couldn't have found a better company to work with than DNA," says Laurent Potdevin, Burton's Chief Executive Officer. "Burton and all of its brands are authentically committed to snowboarding, surfing and skateboarding without distractions from other sports, products or categories. This acquisition completes a strategy that we have been very focused on for quite some time and marks a new milestone in the evolution of Burton and its family of brands."
Showing posts with label Jake Burton. Show all posts
Showing posts with label Jake Burton. Show all posts
Tuesday, February 12, 2008
Saturday, December 15, 2007
Snowboarders declare victory on Taos
Shayboarder posted up this info on her blog: Now Taos Has Allowed snowboarding on their mountain.
It looks like Burton Snowboards can claim success on this one. Only recently began an ad campaign led by Burton to get all 4 blacklist resorts to Open Up. see $5000 prize for Poaching the Mountain" So suddenly Taos has declared that they will now open to snowboarders. The snowboarders and Jake Burton both get a victory. It looks like Burton really made a difference. They post a poaching Taos video where the snowboarders get roughed up simply for snowsliding down a mountain on one board instead of two. And it leads to Taos opening the mountin to snowboarders, yeah!
So Burton's marketing team can pat themselves on the back, cause this announcement will only cause great sales at Christmastime, and who in the snowboarding industry isn't looking for that. There's still 3 more resorts out there who don't allow snowboarding. So poach away and maybe you'll even win the $5000 prize Burton is offering for filming your exploits and publishing them on their site.
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Showing posts with label Jake Burton. Show all posts
Showing posts with label Jake Burton. Show all posts
Tuesday, February 12, 2008
Burton Snowboards buys Alien Workshop
DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.
The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.
DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.
"We are very excited to bring the DNA family of brands to Burton—a company that we truly respect," says Chris Carter, Chief Executive Officer for DNA Distribution. "Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton's strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex."
"Through surfing and snowboarding we have learned that hardgoods are the foundation of all boardsports, and with the addition of DNA to our family, we are on our way to delivering skaters what they want and expect," says Jake Burton, Founder and Chairman of Burton. "As with Al Merrick and the crew at Channel Islands, the relationship with Chris, Mike and Joe at DNA has been a natural fit right from the start. Everyone around here is committed to growing Burton into a true boardsports company, so I am confident that we can provide a home where DNA and their team of skaters can build upon what they have already excelled at in the skate industry."
"We couldn't have found a better company to work with than DNA," says Laurent Potdevin, Burton's Chief Executive Officer. "Burton and all of its brands are authentically committed to snowboarding, surfing and skateboarding without distractions from other sports, products or categories. This acquisition completes a strategy that we have been very focused on for quite some time and marks a new milestone in the evolution of Burton and its family of brands."
The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.
DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.
"We are very excited to bring the DNA family of brands to Burton—a company that we truly respect," says Chris Carter, Chief Executive Officer for DNA Distribution. "Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton's strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex."
"Through surfing and snowboarding we have learned that hardgoods are the foundation of all boardsports, and with the addition of DNA to our family, we are on our way to delivering skaters what they want and expect," says Jake Burton, Founder and Chairman of Burton. "As with Al Merrick and the crew at Channel Islands, the relationship with Chris, Mike and Joe at DNA has been a natural fit right from the start. Everyone around here is committed to growing Burton into a true boardsports company, so I am confident that we can provide a home where DNA and their team of skaters can build upon what they have already excelled at in the skate industry."
"We couldn't have found a better company to work with than DNA," says Laurent Potdevin, Burton's Chief Executive Officer. "Burton and all of its brands are authentically committed to snowboarding, surfing and skateboarding without distractions from other sports, products or categories. This acquisition completes a strategy that we have been very focused on for quite some time and marks a new milestone in the evolution of Burton and its family of brands."
Saturday, December 15, 2007
Snowboarders declare victory on Taos
Shayboarder posted up this info on her blog: Now Taos Has Allowed snowboarding on their mountain.
It looks like Burton Snowboards can claim success on this one. Only recently began an ad campaign led by Burton to get all 4 blacklist resorts to Open Up. see $5000 prize for Poaching the Mountain" So suddenly Taos has declared that they will now open to snowboarders. The snowboarders and Jake Burton both get a victory. It looks like Burton really made a difference. They post a poaching Taos video where the snowboarders get roughed up simply for snowsliding down a mountain on one board instead of two. And it leads to Taos opening the mountin to snowboarders, yeah!
So Burton's marketing team can pat themselves on the back, cause this announcement will only cause great sales at Christmastime, and who in the snowboarding industry isn't looking for that. There's still 3 more resorts out there who don't allow snowboarding. So poach away and maybe you'll even win the $5000 prize Burton is offering for filming your exploits and publishing them on their site.
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