Brief: Online Ski and Snowboarding Retailer www.evogear.com is adding $5,000 to the total prize money for Burton’s "Poach for Freedom" Snowboarding Video Contest.
In a surprise move, Seattle-based ski and snowboard retailer evo (www.evogear.com) announced that they will add $5,000 cash to the total purse Burton is giving away in their "Poach for Freedom" contest. Burton's controversial challenge referred to as "Sabotage Stupidity" offers $5,000 to the person or crew that submits the best video documentation of their poach experience from each of the last four remaining "fascist" resorts that do not allow snowboarding. Videos entries can be submitted and watched on Burton's website at http://www.burton.com/poachers/. evo's additional $5,000 increases each award by $1,250.
As a retailer that represents both skiers and snowboarders, evo feels the time is long overdue for archaic discriminatory practices to fall by the wayside. Owner, Bryce Phillips explains, “Burton is a leader. We see their move to challenge the resort community as a catalyst for long overdue change. Our company was founded on the concept of inclusiveness and we want to wholly support Burton’s move by adding $5,000 of prize money.”
evo regularly brings skiers and snowboarders together for events like movie premiers and other industry parties at its 6,000 sq. ft. retail location. To further promote synergy among skiers and boarders, the company sponsors a “switch day” when all employees go to the mountain together, trade ski and snowboard equipment, and ride together.
From the very start evo has given equal representation to skiers and snowboarders. Many evo customers participate in both sports and evo feels that it’s time for resorts to recognize that reality. What better way to do so than by augmenting Burton’s "Poach for Freedom" challenge. Phillips elaborates, “If you add our contribution to Burton's generous prize, it should almost be enough to buy a season’s pass at Deer Valley after they open their doors to snowboarders.”
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